Exhibitions participation is a division of your complete communication strategy. Your company goals are standing of course central. How does participating on an exhibitions fit into you company goals?

The thirteen motives  

Participating at exhibitions is a part of your complete communication strategy. Your company goals are standing central. How does participating at an exhibition fit into your company goal? We name thirteen motives why you have to participate on an exhibition.


1 More brand awareness

Choose a location
You choose in Floor Manager a stand location where many visitors pass by. By preference you choose an A-location, by which you pay attention to sightlines. You location is more important than the stand space.

Stand design
A stand builder designs a stand with the colors of your company, entirely build around your company.

Promotion
Let your company logo be placed on the homepage of the exhibition website and the orientation maps.

Leads calculation
In the lead calculator on the exhibition website you can calculate the amount of leads that you expect . For that you choose the option ‘active exhibitor’ and it will take care of a proportionally amount of giveaways on your stand. On the most exhibition websites you will find a lead calculator under ‘Exhibitor’.

2. New clients

Invitations
Invite all your relations. They are your ambassadors. Furthermore you invite the prospects. If you do not have them in your database, you can buy a file.

Mailing
You send a catching mailing with the prospect of a surprising stand. Pay attention with e-mailing. You may only send your prospects a mail when they have gave you promotion beforehand.

Exhibition dating
With Exhibition dating you can follow the pre-registrations. A week before the exhibition takes place, you call the prospects that you do not want to miss. You will find exhibition dating via the Client portal.

During the exhibition
On your stand you can connect your prospects with your regular clients. During the exhibition you can send a letter to say thank you for your visit.

After the exhibition
With the first appointment/contact after the exhibitions you bring a gift.

3. Powerfull client loyalty
Your regular clients are looking for confirmation with their choice for you. An exhibition is the ideal place.

Hospitality
It is your turn to pamper and to be a host. You take care of a hospitable stand with comfortable chairs and a excellent catering. When you have a large stand it is wisely to create a exclusive zone for these clients.

Invitation
Your invitation is exclusive and you adjust a parking ticket when prospects will pre-register.

Appointment
Register, you can see that trough beursdating and you make an appointment with them. You make sure there is an employee who receives the client at the entrance of your stand.  

Grow of turnover
A regular client does not mean no existing turnover: there you will also find a grow of turnover.

4.More sales

Doing Business
In your invitation you can make clear that you are participating on an exhibition for doing business. Visitors with investment plans are very welcome, you are prepared for their questions. You have a special exhibition offer.

Impact
On your stand you will show the applications of your product and you will show what the impact of this application has on the visitor.

Stand crew
It is important that the employees on your stand are easy to recognize. Nametags and uniform clothes are a ‘must’. It is important that stand crew are scattered on the stand and are looking active for contact with the visitors. The stand crew is focused on result aiming conversations. For every made offer the visitor receives a gift.

Follow-up
De follow-up must be arranged very good, do not leave any contact not followed up

5. Higher market positioning

Top location
You are the market leader and you want people to know. On Floormanager you choose a top location and reserve a large surface. You make sure your stand location is in front of the competition.

Impressive stand
Let your stand builder design an impressive stand. Height is essential. Make it easy for the visitors to enter your stand. A counter works as a barrier.

Gadgets
Visitors on your stand receive the gadget. Your device is: self-assured but not arrogant.

6. Knowledge transfer

Your knowledge
You have a product were the client can’t directly see the use of it. Only your knowledge on the application can convince the clients.

Seminars
You organize seminars on your stand, on the exhibition floor or in a room of the seminar theatre. With your invitation is a seminar program included with a registration form.

Website
On your website you spend extensive attention to the seminars and you offer the opportunity to subscribe. As a giveaway you have a USB-stick with the presented information.

7.Great company introduction

You are the news
You have a lead: exhibition visitors are always looking for news and you are news. But that also means that have to be prepared very good: 'You never get a second chance to make a first impression’.

Unique surplus value
This means you have to take care of a wood-build stand and make a theme campaign that express your unique surplus value against competitors.

Appearance
A reliable appearancce is advisable, unless you are convinced about what you can do and make.

Tempting
Your invitations make people curious and are tempting to the unknown

8. Smart platform profiling  

Coordinating program
You discuss with your fellow industry members and decide to create a program at the exhibition. The individual stands get a branch-identification and you make a map with the branch route. Furthermore you organize a collective congress or seminar program.

Individual invitations
You invite your clients individually, include an industry statement, for example the seminar program. After all send a press release to your trade journal.


9. Strengthen your network

Bring companies together
Invite groups for a special day and organize a drink for them on your stand, so that they can network. In the invitation you make clear that you have invited your other clients as well with name and company.

10 . Creative  image strengthening

Theme campaign
First of all you need to know what your image is. Make clear in your theme campaign what your image is and use associations.   

Overalls
Do not hesitate to put your stand crew in overalls if you want to express that you can put yourself in the position of people working on the shop floor.

11. National publicity

Editors
You have a product that deserves to excel in the publicity. Editors work hard when the exhibition is coming closer. They see exhibitions as a major source for news.

Press releass
You can benefit from that by letting editors know about your innovation. Write a press release. It is even better if you call the editor and invite them for a demonstration, a exclusive interview or a press lunch.

A full stand
Do this in the build up to the exhibition. The trade journal will write a lot about your innovation. For you this means a full stand on the exhibition.

12. Trendsetting product introductions

Campaign
Visitors are looking for new products. This is the perfect opportunity to introduce your product in a specific way that everybody will remember your product. Make a real campaign around your product with the exhibition as peak.

Demonstration
Arrange a famous person for the first, real demonstration. Use this moment to invite your most important clients. Give them after the demonstration the opportunity to buy the product for a ‘pleasant’ price.

Photojournalist
Of course you let a photo journalist capture the demonstration. Two weeks later you will see your company and product in the trade journals.

13. Leadmaximizer

Leadmaximizer
Your goal is the maximum number of leads. You turn out to be a lead maximizer. Sales manager who want to score new leads over and over again.

A well-balanced mix
This asks for an well-balanced mix of image building, crystal-clear targets and an excellent visitors database. Buy such a base at a publisher from the best trade journal and match this with your own data file.

Award
Invite your "new" relations with a stimulation proposition. Did he take the bait? Call him for an appointment. Reserve a parking space and guide him to your stand. The way your stand crew inspires your visitors, convinces him. Business will be given to you.